World of Coca-Cola is located next to the Georgia Aquarium at Pemberton Place in the downtown Atlanta entertainment district.
The popular attraction offers a variety of entertainment options and exhibits. Spend the day interacting with exhibits, like the Loft, home to almost 200 historical and international artifacts representing more than 135 years of Coca-Cola memories. There are also two theaters. In the Coca-Cola Theater, watch the short film 'Moments of Happiness,' celebrating some of life’s most memorable moments experienced by people of different ages and cultures around the world. In the 3-D Theater, take a journey around the world 'In Search of the Secret Formula,' a multi-sensory movie experience.
Other highlights include the Vault of the Secret Formula, where the legendary recipe is locked away; Milestones of Refreshment, the story of the Coca‑Cola Company in an engaging walk through history and much more.
Thirsty? Visit the Taste It! exhibit where there are over 100 different beverage choices in a single machine. Finally, don't forget to visit the Coca-Cola Store for a wide selection of gifts and souvenirs, including decorative items, apparel, accessories, one-of-a-kind art pieces and much more.
World of Coca-Cola reviews ring true—this is an experience not to be missed for not only fans of the brand, but anyone who appreciates a true American original.
Scent Discovery is currently closed to make way for a refreshed experience. Check back in Spring 2023 for a newly imagined experience that will take you on a journey and put your sense of smell to the test. The Bottleworks exhibit is permanently closed. Check back soon for a new interactive experience coming Fall 2023!